Why does 7-Eleven want to be a bank?
The overall tapestry is to be a satisfying solution for our customers' everyday needs, and financial services represent a product that some of them, particularly those who don't necessarily have a banking relationship, need. V.com can support many financial services that are relevant to our customers. We've had some upfront success with V.com in terms of customer use. We're in the process of hardening up our message to drive repeat usage, including reloading of the prepaid convenience card. V.com represents a big investment from both a dollar-loading standpoint and the years spent in developing the technology. By the end of the year, we expect to have 2,500 kiosks set up.